# PlanABM.com

## What is PlanABM?
PlanABM is a web application that helps B2B sales and marketing professionals plan, build, and execute Account-Based Marketing (ABM) campaigns. It combines structured ABM methodology with AI generation (powered by Claude by Anthropic) to help teams at any experience level produce high-quality, tailored ABM campaign plans.

## Who built it?
PlanABM was designed and developed by Fes Askari, a B2B sales and marketing practitioner with over 15 years of experience working at leading integrated marketing agencies, ABM agencies, and demand generation platforms. PlanABM brings best-in-class ABM knowledge and methodology to teams globally.

## Who is it for?
PlanABM is for B2B sales and marketing professionals — both new practitioners learning ABM and experienced practitioners who want to move faster and operate more consistently. It supports internal marketing teams and agencies building campaigns for clients.

## What does it do?
PlanABM guides users through a 13-step campaign builder that covers:
- ICP (Ideal Customer Profile) definition
- Target account selection and prioritisation with ABM tiering (1:One, 1:Few, 1:Many)
- Competitor mapping and differentiation messaging
- Decision-Making Unit (DMU) / buying committee mapping
- Value proposition development per ABM tier
- AI-generated market and account insights
- Executive outreach letter generation
- Channel playbook and GTM tactics
- GTM readiness checklist
- Full campaign export to CSV

Users can upload their own documents (product decks, briefs, case studies) into a Context Hub, which the AI uses as grounding context when generating campaign content.

## AI capabilities
PlanABM uses Claude (by Anthropic) to generate campaign content across all modules. AI generation is grounded in the user's own company context and uploaded documents, not generic templates. All AI-generated content is editable by the user.

## Pricing
- 30-day free trial, no credit card required
- $50/month after the trial (Pro Plan)
- Up to 10 full AI-powered campaign Auto-builds per month on the paid plan
- Individual module AI generation within a campaign does not count against the campaign run limit
- Pricing is subject to change; existing subscribers will be notified in advance

## How to get started
Visit PlanABM.com and click "Sign In" to begin your free 30-day trial. Authentication uses a single sign-on flow — no separate password is required.

## Support
Support is provided by email. Response target: within one week.

## Keywords and topics
account-based marketing, ABM, ABM planning, ABM campaign builder, B2B marketing, target account selection, ICP definition, buying committee mapping, DMU mapping, value proposition, executive outreach, B2B sales, demand generation, ABM platform, ABM software, B2B campaign planning, AI ABM, AI marketing